cakewear

September. 2022 Branding. Web Design

Vision:

Cake Wear is a luxury chef apparel brand specializing in both restaurant and at home bakers, caterers, and business owners. With a silhouette that accents feminine bodies of all types and is also family friendly for children and younger cooks just starting their culinary journey.

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Goals:

To provide exceptionally crafted professional attire for all body types, mainly with a feminine silhouette, as well as for maternity and children’s sizing.

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Voice:

Professional and clean, with a tone of warmth and inclusivity. Supportive of creatives and passionate chef artists who want a polished and classic look